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Enabling Better Data Relationships Utilizing Oracle 11g
New Oracle Data Miner GUI, and Applications ?Powered by ODM?

IT departments of all sizes increasingly rely on self-managing systems to help overcome challenges with lower cost and risk. By using embedded Oracle technology as transparent building blocks in applications or devices, ISV and OEM solution developers can offer life sciences robust data management capabilities. Software developers viewing this live webinar can learn about:

? How Oracle embeddable products make it easier to develop, manage, and deploy secure, reliable and scalable customer solutions.
? Ways these solutions are being used to provide long-term return on investment for both developers, and users.
? How partnering with Oracle can help satisfy critical research needs in the life sciences community while expanding your market and building a leadership position for your organization.

Oracle Database technologies and applications are running in all the top 20 life sciences companies as well as the top 10 medical device companies. Oracle Data Mining (ODM) automatically discovers relationships hidden in data. Users viewing this live webinar can learn how predictive models and insights discovered with ODM address life sciences, healthcare and business problems such as:

? Finding genes more correlated with a disease
? Predicting customer behavior
? Detecting medical fraud
? Analyzing market baskets
? Profiling targeted patients

Oracle Data Mining embeds 12 traditional and cutting edge algorithms (Clustering, Decision Trees, Na?ve Bayes, Support Vector Machines, ?text mining?, etc! .) in the kernel of the Oracle Database. This eliminates data movement, delivers scalability and maintains security. ODM can mine star schema data, models are first-class objects and in Exadata configurations, ODM models are ?scored? at the hardware layer for 2-5x performance gains. ODM results can be accessed by OBI EE or any dashboard or application to automate and deploy advanced analytical methodologies that can be easily integrated into predictive applications.

This webcast includes an overview presentation of ODM, a demonstration of the new SQL Developer 3.0/ ODMr GUI and several example predictive applications ?Powered by Oracle Data Mining.

Who should view this presentation?

ISV and OEM manufacturers who build solutions for the Life Sciences Industry. Plus, end-users interested in learning more about how these embedded solutions can help them better utilize scientific data within their organizations.

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